Being a small business owner goes hand in hand with showing up and being visible.
It's all very simple when you think about it but it's one of the hardest things to put into practice when it's just you.
Because, if you are a small business - it is just you, isn't it?
No one else can do it for you (unless you are fortunate enough to have hired a marketing team). You are your business and you have to work both in it and on it.
And unless you have an all singing, all dancing shopfront and presence, no one knows of your products and services unless you tell them.
And we do what we can with what we have available, don’t we?
But it does mean you have to be visible. Whether that means face to face or online, you have to give people the opportunity to know what you are about so that they can decide whether they want to become your client. That’s the hard part. Because it can make us feel exposed. And that exposure can sometimes hit like a ton of bricks.
Like many of us, you will have got the memo about having to market your business but what you didn’t realise was how much of yourself and all of your inner fears and worries would start showing themselves. And the only way I can explain this from my own and others experience is that it makes you feel raw - it’s as though you’ve had your skin taken off and everyone is peering in. You just didn’t realise how much of yourself you would have to put out there in the spotlight - right?
Now, let's just take a moment here to acknowledge that it’s not just you that feels that way?
Or the other small business owners out there.
Because this is the bit that no one tells you about.
And the reason it comes as a surprise is because you have been happily working away for others for years successfully and none of this stuff has come up before. That’s because it’s always easier to serve others than yourself. Women are very good at that.
So, of course you feel raw and exposed.
But THE worst thing you can do is start beating yourself up about. You will, I know you will but please don’t. You don’t need more stuff to worry about.
What I do want you to know is that this is all about mindset. Because we do all have it within us to do the things that we need and want to do if we can face off the fears as they arise.
Oh, and by the way - the worst thing about these fears is 'fear of the fear'. It's rarely in the doing.
The fear of the fear is the bit that is a real waste of time. Let me at least save you a few hours there!
Let me also tell you that there is a space waiting for you to show up and share all that you are with those that you want to.
That’s the exciting bit! You get to choose.
You get to choose how you do it and when you do it too.
Because you’re in charge now!
And the reason I have chosen to write about visibility today is because it comes up for everyone. It comes up for me and it comes up for the people I work with and it comes up for other business owners.
In fact, it comes up for women full stop. On a number of fronts.
It needs an airing.
More importantly, our warped vision goggles often tell us that everyone else is winning and that they have it all sewn up. And all that does is make you feel ‘less than’ and it’s simply not the case.
Over the next few weeks and months, I shall be sharing more around visibility and the different perspectives. I will also share the things that have helped me and continue to help me.
There are also lots of things that aren’t helpful and I’ll be sharing those too.
Remember - once a fear gets an airing, it loses its power over you!
My name is Nicky Kentisbeer and I am a Mindset & Confidence Coach. I support women to work on their mindset and develop the confidence that they need to move beyond the challenges that are keeping them stuck, towards a place that they would much rather be. I do this based on the belief that we have within us the most incredible resources and capabilities to find our own solutions - irrespective of our background or starting point. There is no barrier to entry.
Maybe you have a feeling of being stuck, going round in circles or living the same day over and over? Or, are you finding that the way you approach problems and challenges always gives you the same result? And it’s not the one that you want. The feeling of being stuck is incredibly disempowering because it brings about feelings of indecision, procrastination, overthinking and fear which in turn can affect our self-belief and confidence. And if you stop to think about it, you may find that you fear success as much as you do failure. Sometimes staying stuck may feel like a safer place to be when the alternative means change and stepping outside of your comfort zone? There is nothing unusual here as we do all have a tendency to stand in our own way at times. This may happen because you have lost sight of how resourceful you are. You may also allow old beliefs and stories to inform your response to what is going on for you currently. Yet, much of this narrative is historical and it is no longer relevant to your life now and the choices that you make. As your coach, I can support you to understand and address the things that may be holding you back from achieving your goals. Through 1-to-1 coaching sessions, we will explore what it is that you want and the steps that you need to take to get started. I will ask lots of questions! Questions that you may not have asked of yourself. It is through these questions that I invite you to look at things in different ways, from a different perspective and access your own solutions accordingly. I will invite you to look at old beliefs and the stories that you may be telling yourself about your abilities. I do not teach nor tell you how things should be done. And there is no judgement. If this resonates with you, I invite you to book a free 30-minute call with me to discuss whether coaching would be the right approach for you to start turning your ideas and aspirations into action.