In for a penny and in for a pound!
In my last post, I talked about visibility and how as small business owners, this can often bring about lots of feels and fears for us.
And I promised to talk more about some of the things that come up for us through a series of posts connected to visibility.
So, today, I want to talk about selling! Selling is a biggy and its where lots of the feels REALLY start to come up, isn’t it?
Because let’s not forget, many of us women were brought up in the generation of not asking. And we were told to give but not take.
And that’s all well and good but we tap into those values when it comes to our businesses too. But as nice as they are, they are historical values and they tend to only work against you. After all, did you ever return your salary to an employer or not pay someone for a service because you didn't think they should charge. No? Me neither.
I bet you do lots of things for free though.
We all love a bit of free, don't we!
Being a small business owner means changing up the money mindset thoughts and that's something that grows as you grow.
It’s a funny old thing.
I often say that selling can sometimes be akin to how people are if you have a bit of bad news. They avoid you.
Don’t laugh - it happens! Am I right?
Now don’t get me wrong, some people may get on your wick with the in your face stuff but that’s how they run their business. They do them. You do you. There is a place for all. And there are myriad strategies for how to do it. And that's the interesting bit once you can take your eye off the fear.
But we do have to get over this one very quickly, don’t we?
Because we need to sell our products and services otherwise - we don’t have a business. It’s as simple as that.
And sometimes people just don’t want to pay for things. Which is fine.
But as a consumer, I find nothing more frustrating than trying to work out how to buy from someone. And if it isn’t obvious, I go away – possibly buy from someone else.
I reflect back on this as I work through the things that come up for me around selling if I am feeling a bit cringe.
I’m also not a fan of the smoke and mirrors way of selling. I like transparency. It keeps things simple for everyone. And if ever I feel a bit uncomfortable around money, I grab a piece of paper and at the top I write : 10 reasons why I shouldn't be selling and then I work through it. I'd love you to try this too. Let me know how you get on. It's a very enlightening exercise.
There are huge amounts of information and advice available around money mindset that are worth looking into if it’s a real problem for you, but for me, by far the best lesson is to put these things into practice and just do it. Because every time we do, we grow and we get better. And really speaking you are marketing and advertising because that's all part of your job title now. And you have to keep on doing that marketing day in and day out because you can't just stop when you get one customer, can you?
And as far as they money conversation is concerned, you have to do what is comfortable for you. But you do have to do it.
Then you have to keep hitting the repeat button too. Over and over.
And it's probably this that worries you the most if you dig deep. Because you might get feelings of 'I'm going to get on people's nerves' or 'people will start avoiding me' and if you are really lucky someone will say something. These things trigger people. It's generally not even about the selling though - so there's one less thing to worry about! It's about them.
But far worse than this for me is when I start to get really interested in a service and then suddenly the person disappears just as I was about to make a purchase. I may have taken a while to take action but every time I see something, it reminds me that I must sign up or buy. It takes us a while to take action and we are easily distracted.
And that person could be me or you. We may be thinking that we are too much but in truth our communications are quite often unseen.
Don't be that person. Take one small piece of action today and start owning your value.
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